POP/POSM MAKING

POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products at the shelf in brick and mortar stores. POSM contain different types of materials, installations, and tools from anything such as free-standing displays to promotional ‘dump bins’.

It’s not just grocery and brick-and-mortar stores where POSM is used. Trade events, exhibitions, and retail showrooms are also perfect examples of where these techniques can transform your business. Depending on what you want to sell, your budget, and the type of campaign you’d like to implement, there is a plethora of point of sale materials to pick from.

• Attract the attention of shoppers through POS and POP displays.
• Highlight promotions with point of sales marketing.
• Increase sales with point of purchase advertising.
• Differentiate your brand with point of purchase displays.