BTL ACTIVATION

Below-the-line advertising seeks to reach consumers directly, instead of casting a wide net to reach mass audiences. Rather than airing a national commercial during a hit network television show, a below-the-line campaign might instead focus on an in-store demonstration of a product, that consumers may wish to investigate in person. This allows for a more high-touch experience, where a salesperson can answer direct questions and better explain the products.

• Create and improve interaction with consumers and prospects through brand activation.
• Brand activation helps to generate an emotional attachment between a consumer and your brand.
• Increase awareness of your brand through these isolated branding events.